The Real Estate Playbook You’ll Actually Love to Follow!
- Melody Kleoni
- May 15
- 4 min read
Episode 19 | The Melody Kleoni Show
Real Estate Coaching, Lead Generation, Business Systems, How to Build a Real Estate Business, Building a Real Estate Business, How to Get Organic Leads
May 15, 2025
Let’s be honest — most real estate playbooks feel like corporate checklists that collect dust in a drawer.
They’re filled with buzzwords, outdated strategies, or cookie-cutter advice that doesn’t match the way real women in real estate actually build businesses today.
This episode is different.
Today, I’m handing you the real estate playbook I wish someone gave me years ago — one that prioritizes clarity, cash flow, community, and organic lead generation. One you’ll actually use. One that helps you build a business you want to show up for — and a life that supports it.
Whether you’re closing your first five deals or you’ve already hit that $10M/year mark and feel like you’re still on a hamster wheel... this one’s for you!
The Problem With Most Real Estate Playbooks
Most are based on outdated tactics:
Cold calling scripts from 2005
Door-knocking without any digital follow-up
A “just hustle harder” mindset from your team leader that leads to burnout
They don’t account for:
Moms managing toddlers while negotiating offers
Women who don’t want to build big teams, but still want big income
Agents craving more community and less competition
That’s why I created this episode. It’s not about fitting into someone else’s system. It’s about designing your own — one rooted in values, backed by systems, and built for sustainability.
(BONUS!) The 4 Additional Pillars of a Real Estate Playbook That Works
Let’s break this down into a real framework — because strategy without structure just becomes noise.
1. Clarity – Know Your Numbers and Niche
If your business feels scattered, it’s probably because your strategy is reaction-based instead of intentional.
Start with:
Your income goal (Ex: $200K/year)
Your average commission (Ex: $10K/deal)
How many closings per year that requires (Ex: 12-15)
Now break that down to how many clients/month you need
📥 Free Download: Aligned Business Blueprint Template.
This free PDF helps you calculate your income goals and align them with your schedule and offer stack.
2. Cash Flow – Build Your Lead Gen Flywheel
This is where I see most agents spin out — you don’t need 10 platforms. You need one lead generation flywheel that works consistently.
Here’s what works right now:
Organic Instagram Strategy: 3 reels/week + 10 stories/day
Calling Past Client + Pop-By Plan: Touchpoint every 45 days with past clients
Local Community Content: One hyper-local post/week about lifestyle, events, or your favorite neighborhood spots
Local Community Event: 4x per year. Use ChatGPT for ideas!
Email List Building: Add 10 new subscribers/week via a lead magnet
3. Community – You Don’t Need a Team. You Need a Tribe.
People think they need to “scale” by building a traditional team. But what you actually need is leverage and the right tools — and that starts with people.
Here’s how to build community and commissions:
Weekly Newsletter that goes out 4x per month. Include all of your SOI, past clients, friends and family.
Host quarterly client appreciation events
Create a Facebook Group for local moms or entrepreneurs and be the expert voice
Use your real estate community as a support hub, not just a sales pitch
🎤 Want in? I’m opening space for 3 new women this month inside the LIMITLESS Community. Book a call here to see if we're the right fit.
4. Capacity – Build a Business You Can Breathe In
You are not just a real estate agent.
You’re likely a:
Mom
Partner
Friend
Business owner
Human being
You need workflows that honor your energy.
Here’s what mine looks like:
🗓 Weekly Real Estate Workflow:
Monday: Admin + CEO time (90 mins of content, pipeline review, prep)
Tuesday: Showings + Client Work
Wednesday: Marketing Day (recording, reels, email writing)
Thursday: Listing Day or Buyer Tours
Friday: Follow-Ups + Inbox Zero + Coffee with a friend
Weekend: Open Houses (1 max) or off with family.
📥 Download: My Free Weekly Mompreneur Planner Template
Final Thoughts
You don’t need to hustler harder and convert more online leads.
You don’t need to follow someone else’s version of success.
You just need a business you’re excited to wake up to — and systems that give you your life back.
This is your permission to unfollow the hustle and start building from alignment.
🎧 Listen to Episode 19 Now
“The Real Estate Playbook You’ll Actually Love to Follow”🎙
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📲 DM me on Instagram @melodykleoni and tell me: What part of this playbook are you going to implement this week?
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